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Taking your restaurant guests from like to love
This article from RestaurantCentral.ca explains why it is important to create emotional connections with your restaurant guests and how to strike an emotional chord with them. The author explains that...
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What We Learned from the Marketing Executive Group (MEG) Fall 2012 Conference
Empathica sponsored the NRA’s Marketing Executives Group Fall Conference which took place in New Orleans. Marketing professionals representing the nation’s top restaurant chains gathered to learn about...
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The enemy of “great” Customer Experience is “good enough”
When it comes to customer experience, your customers now demand the absolute best as they are no longer willing to settle for simply a “good’ or “satisfying” experience. However, the reality is that...
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Keeping your restaurant guests loyal in a bad economy
Restaurants enjoyed an increase in sales during the holiday season because consumers were tired of being frugal and splurged a little. However, this strong performance might not last and the restaurant...
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Have you ever walked in the shoes of your restaurant customers?
What matters to restaurant customers the most when it comes to a dining experience — price, atmosphere, menu, special promotions, speed, cleanliness or the emotional connection? While all of those...
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Shift your Customer Advocacy from passive to active
It is every brand’s dream to have customers who vouch for them – customers who love your brand so much that they promote it for you. We call them “brand advocates” – they want you to succeed and they...
View ArticleWhat are the Challenges Facing Location Managers with Social Media Feedback?
Listen to Bruce Warren, Vice President of Marketing, speak about the challenges location managers in stores and restaurants face today. In this video Bruce talks about: Why current approaches in...
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